It is important to refrain from sending your customers an exceedingly large number of unwanted emails. If you start a marketing campaign with emails, it is important that your message stands out, and has to do with your product or company. The more interesting your emails are, the more likely they will continue to be well received by your customer. This article will show you how to construct a good email marketing message that you consumers will want to see.
Get permission from people on your email list before sending them an email. Avoid filling up anyone?s inbox with unexpected and unwelcome emails. Sending out spam will give a bad image of your business. Make sure you do everything legally by sending out emails to people who want to receive them.
To make sure you communicate all of your information, consider using multi-part emails. The communications you send out should include both plain text and HTML content to properly show up in their email messages. The extra work it takes will be worth it if you can prevent a plain-text only subscriber from leaving your list.
Develop a mailing list of customers who are genuinely interested in your products. You can do this by getting your top customers, as well as their contacts, to subscribe to your mailing list. Making your email list customers feel special by offering them special deals that aren?t available to the average walk in customer and they will feel privileged to be on that list.
One marketing email per week should be sufficient to maintain communication with your customers. Your subscribers are probably receiving tons of email messages every single day. If you send out more than one email per week, you will see that your customers will delete or not read them.
It is smart to allow interested parties to double opt-in before receiving emails. This will protect you from spam complaints, possibly saving your website from being shut down by your host over reports that you?re sending out unsolicited email.
Email Address
The layout of your emails plays an important role. You may want to use images, but it is better to avoid them because of spam filters. Be sure important information is located in the text. Instead of including graphics in emails, provide links to the graphics that are displayed on your business?s website.
Educate yourself on what you should not do by checking out actual spam messages. Get a free email address, post your new email address in various places on the Internet, and it won?t be long before your inbox is jammed with spam. Take those emails as an example of what not to do, and craft your business messages accordingly. Making sure that your emails differ significantly from those of spammers makes your brand seem more credible.
Always have one clear message in each email. Do not let your customers get annoyed or bored by your content. Pick a message and keep your point and focus clear. This will create a happy reader, that translates into a happy customer.
Provide your customers with an incentive in your emails. They are far more likely to conduct business with you when you offer them a very appealing reason to do so. For example, offer free shipping to customers who spend a certain amount after reading your marketing email.
Build your subject line to grab attention. Offering an incentive in the subject line will make the receiver more likely to open the email. Use free products, discount or another attention getter to grab their attention and make them consider taking you up on the offer. A striking subject line makes it much more likely that someone will open your message.
Email Programs
In your email campaigns, utilize the least amount of graphics as possible. Some email programs may block graphics, so if your email is heavily dependent on pictures some of your audience won?t be able to read your email. Too many graphics can also trigger the junk mail filter present in email programs, preventing your message from ever being seen.
See what the competitors do with email marketing to get ideas. You can do this easily by signing up for their e-mail lists. This can help you to stay one step ahead of the game when you are sending out your own business emails. Try to find needs that are going unfulfilled and capitalize on them. If they offer promotions, make your promotions more attractive.
When you?re making a form for people to sign up to your emails, provide them with a list of what you?re going to send. Let people know about the kind of emails they are going to receive, and how often you will be sending your newsletter. Being up front with this information prevents surprises for your subscribers.
As the above article has demonstrated, you must ensure that the email marketing campaign is one that will interest your customer. If your emails look like spam, your customers will rush to unsubscribe. Put your newfound knowledge into action so that you can provide valuable content to those customers on your mailing list.
Debbie Clark is an enthusiastic online entrepreneur dedicated to helping others achieve financial freedom and business success through social media, network marketing, and online networking.
PS
Click here to Sign up for Debbie?s ~ FREE~ Marketing Mastery E-Course Debbie works with a group of leaders in a united cause helping network marketers and aspiring new online entrepreneurs, regardless of their experience, to generate additional revenue and create more success in their home business. Click Here to Learn Step by Step how to get to $1000/day blogging Connect with Debbie on Facebook on Twitter@debbieclark15 and on Google+
Source: http://www.debbieclarkonline.com/how-to-be-a-leader-with-email-marketing/
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