Sunday, September 9, 2012

Just Picture It: The Imagesphere

bob-lisbonneEditor's Note: This guest post was written by Bob Lisbonne, CEO of in-image advertising company Luminate. He was previously a General Partner at Matrix Partners, and worked at Netscape Communications, where he was the senior vice president and general manager of its browser division. Images shock, delight, inspire and provoke. They grab our emotions in ways that text simply cannot. Would Facebook be Facebook without photos? You want to see what?s going on in the lives of your ?friends,? not just read a status update. Images also drive the entire ecommerce movement. Can you imagine purchasing a sweater online without seeing a picture of it first? No matter how great of a description, it doesn?t make you click the ?add to my cart? button ? the photo does.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/Nq042tcujl0/

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