Now That Google Has Cloned It, What?s Next For Dropbox?

Google finally launched its long-rumored Google Drive online storage service today. This was probably one of Google's worse-kept secrets, so the launch itself wasn't much of a surprise to anyone - least of all Dropbox, which - until today - was pretty much synonymous with online storage for documents. If nothing else, Google Drive is a full-frontal assault on Dropbox on virtually every level. Google is not just massively undercutting Dropbox's pricing scheme, but thanks to integrating Drive with Docs, it is also able to offer far more features. With this kind of competition, the future doesn't look good for Dropbox.

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